When Heineken and UEFA went into partnership in 1994 for the UEFA Champions League, there was hardly any doubt about the excitement and fantastic moments that relationship would bring.
25 years down the line, the relationship has not only blossomed and surpassed expectations, it has given birth to lots of fun, drama, breathtaking and unmissable moments not only for the two partners but the fans.
“I was told that in Nigeria football is passion, but it is a lie because it is more than that. In Nigeria I was told that football is love, but it is a lie, it is more than that. In Nigeria, I was told that football is a religion, but it is a lie. It is more than that. In Nigeria, football is life,” that was former UEFA General Secretary, Gianni Infantino, when he came to Nigeria last year.
Nigeria is no doubt an important country for Football and UEFA. One only needs to visit the Heineken experience centres across the country to see the passion of the fans when there is a UEFA Champions League game going on. This year will be no different with Heineken set to launch several surprises for fans across the nation.
International premium beer brand, Heineken, has over the years, been giving loyal consumers and fans of football, across Nigeria, premium viewing experiences of the UEFA Champions League games. In 2014, Heineken’s long standing relationship with UEFA led to the brand bringing the coveted UEFA Champions League Trophy down to the country which was accompanied by the great; Ruud Gullit. In 2018, former