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Google is Re-branding Adwords into Google Ads



Google is Re-branding Adwords into Google Ads

World’s leading Technology Company Google is set to re-brand one of its most used product [ ADWORDS ] and they are changing the name from Adwords.


“Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.” – Wikipedia

Google has recently stated it plans to change the name of its advertising brand Adwords from its fore name to Google Ads

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“Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisments, service offerings, product listings, and video content within the Google ad network to web users.” – Wikipedia

Adwords was officially released in October 23rd 2000, some 17 years ago. Adwords has since then grown to become the World’s most used advertising platform which delivers advertising through Adsense on registered websites.

Google’s change in Adword’s brand name was stated in an email sent to users on the platforms notifying them the reasons for change and what its changing to.

Email content below

You’re receiving this message because you currently have an active AdWords account (Customer ID: xxx-xxx-xxxx).

Earlier this week, we announced that Google AdWords is becoming Google Ads. The new Google Ads brand represents our full range of campaign types across Search, Display, Video, App and more. These help you connect with more consumers as they’re turning to Google, and our partner sites and apps, to find information and get things done.

Starting on 24 July 2018, you will begin to see the new Google Ads brand — including the new name and logo — reflected in the product interface, Help Centre, billing documents and more. Our URL will also be changing from to

There is no action required on your part, and changes to the Google Ads branding will not impact your campaign performance, navigation or reporting. If you have any questions or would like to contact us, please visit the Help Centre.

Yours sincerely,The Google AdWords team (soon to be Google Ads)


Advertisers get ready for the re-branding as every form of Brand change follows a Policy change too. We wish every advertiser good luck as we await the date.

Are you a Google Adwords advertiser? Give a hand in the comment section below! 

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